SX / GARTEL 1959 Cadillac Fleetwood Limo
South Florida's SXLiquors Unveiled Laurence Gartel Art Concept Cars at the Boca Raton Concours d’Elegance - The classic vehicles have been transformed into rolling canvases, their bodies covered completely with incredible, vibrant art that captures the energy, history and passion of South Florida embodied by SX. The art concept cars are the creation of renowned artist Laurence Gartel, regarded as the father of the digital art medium.
A lavender 1957 Lincoln Premiere Convertible and a 1959 Cadillac Fleetwood Limousine were displayed on February 24 at 6:00 p.m. at the DuPont Registry Live Hangar Party taking place at the Boca Raton Airport, sponsored by SXLiquors.
The two classic vehicles were transformed into rolling canvases, their bodies covered completely with incredible, vibrant art that captures the energy, history and passion of South Florida embodied by SX. “Laurence Gartel’s passion for the cutting edge is what led me to commission him to create these amazing vehicles and to help launch the SXLiquors brand,” said SXLiquors CEO David Knight. “We challenged him to create ‘period cars’ that exude the excitement and Miami cool that define SXLiquors, and he certainly delivered.”
Gartel, whose work appeared in the Museum of Modern Art before his 25th birthday, and whose designs have graced the covers of leading magazines including Forbes, has described the cars as “history lessons” whose imagery contains iconic images tied directly to the years they were manufactured. “On the 1959 Cadillac I depict the space race against the former Soviet Union as well as Castro’s influence and the addition of Hawaii as America’s 50th state,” said Gartel. “The tiki and Polynesian themes became a lasting trend, but their roots were in 1959, so you can see them throughout the design.” Gartel added that the designs on the cars are intrinsically linked to Florida, which is the home of SXLiquors. “The SXLiquors brand brings back the feel good spirit of a lost era,” said Gartel. “I was sensitive to the brand’s mission and wanted to deliver their voice through the cars. They are a complete synergy of time, space and mind.”
A lavender 1957 Lincoln Premiere Convertible and a 1959 Cadillac Fleetwood Limousine were displayed on February 24 at 6:00 p.m. at the DuPont Registry Live Hangar Party taking place at the Boca Raton Airport, sponsored by SXLiquors.
The two classic vehicles were transformed into rolling canvases, their bodies covered completely with incredible, vibrant art that captures the energy, history and passion of South Florida embodied by SX. “Laurence Gartel’s passion for the cutting edge is what led me to commission him to create these amazing vehicles and to help launch the SXLiquors brand,” said SXLiquors CEO David Knight. “We challenged him to create ‘period cars’ that exude the excitement and Miami cool that define SXLiquors, and he certainly delivered.”
Gartel, whose work appeared in the Museum of Modern Art before his 25th birthday, and whose designs have graced the covers of leading magazines including Forbes, has described the cars as “history lessons” whose imagery contains iconic images tied directly to the years they were manufactured. “On the 1959 Cadillac I depict the space race against the former Soviet Union as well as Castro’s influence and the addition of Hawaii as America’s 50th state,” said Gartel. “The tiki and Polynesian themes became a lasting trend, but their roots were in 1959, so you can see them throughout the design.” Gartel added that the designs on the cars are intrinsically linked to Florida, which is the home of SXLiquors. “The SXLiquors brand brings back the feel good spirit of a lost era,” said Gartel. “I was sensitive to the brand’s mission and wanted to deliver their voice through the cars. They are a complete synergy of time, space and mind.”
GARTEL and Tom DuPont at the Dupont Registry VIP Jetport Event with the SX/GARTEL Cadillac Limousine.
The Caddy is used to showcase three important events in the 1959. The space race heats up, Castro’s rise in Cuba, and Hawaii becoming the 50th state. This is life in 1959, and it is represented on this digital art piece with everything from tiki torches to spacemen.
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(c) 2015 Laurence Gartel
All Rights Reserved for Graphic & Written Content
Use by Explicit Written Permission Only
[email protected]
All Rights Reserved for Graphic & Written Content
Use by Explicit Written Permission Only
[email protected]
