Laurence Gartel Museum: 2013
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Multimedia * Events * Exhibitions * Commissions * Public Works * Speaking * Teaching * Glitterati

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GARTEL ART MUSEUM
gartelart.com

Digital Media Art, 1970s - 2013
©2012-2013, Laurence Gartel, All Rights Reserved, gartelart.com; gartelpr@gmail.com

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"The artist is the man in any field, scientific or humanistic, who grasps the implications of his actions and of new knowledge in his own time. He is the man of integral awareness." ~ Marshall McLuhan, 1964
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https://www.facebook.com/GartelArt
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350,000 Visitors
It is possible to deal with the entire environment as a work of art. (Marshall McLuhan)

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News 2013

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Pioneering Digital Art over Four Decades....
RESUME - http://gartelmuseum.weebly.com/resume.html
BIO: Now in his master years (b. 1956-), Bronx-born artist Laurence Gartel's star continues to rise. Exhibitions of his triumphant Art Car series have taken art to the streets in Miami, New York City and around the country. They are a big hit with supercar aficianodos, collectors and public, alike. Simultaneously, he's been showing on Big Screens in public venues throughout the world, as well as prestigious museum shows. The undisputed Father of Digital Fine Art (DFI), charities and celebrity appearances have made Gartel a Miami icon. His work has shown at the Museum of Modern Art, USA, Joan Whitney Payson Museum, Long Beach Museum of Art, Princeton Art Museum, PS 1, Norton Museum and in the permanent collections of the Smithsonian Institution's Museum of American History and the Bibliotheque Nationale.

More than an artist, Gartel is an industry, an international multimedia phenom.  His unparalled career took off in the early '70s, following classical training at the School of Visual Arts and Media Study/Buffalo, and collaborations with greats like Warhol, Nam June Paik, and pop music and film stars of the period. His imaginative digital works garnered attention with noted international magazine covers (Forbes, Camera, Kult) and iconic campaigns for top corporations (Absolut Vodka, Apple, Coca Cola). His futuristic style helped define the genre. He has captured the limelight by designing innovative musical equipment, digital projections and posters for world-class musical performances (Britney Spears, Jason Timberlake, Red Hot Chile Peppers, New World Symphony) and major league sports, as well as public works.

Not limited to a particular style or medium, Gartel has authored numerous books and created objects of all descriptions, including the first printed 3-D sculpture (Ferrari). Showing in all the hotspots, in many cases, he has defined its direction, for example, pioneering the Wynwood and South Beach art scenes. He is equally well-known as a speaker for his outspoken artistic and business philosophy, and numerous awards and recognition from his peers, designers, architects, and industry experts. With an awesome body of work and serious probes of even fanciful topics, this visionary of the pop medium never fails to deliver with surprise and panache. Playing with the characteristics of pop culture, his own dynamic lifestyle is an integral part of this "Digital Dali's" autobiographical works. Those who wonder where the artworld is heading should keep a keen eye on Gartel. The best is yet to come. More http://gartelmuseum.weebly.com/about.html
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MAY 2013

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April, 2013

Exhibition: Carlisle, Pennsylvania
April 2013

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Exhibition: New York City
March 2013

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"The car tells me what it wants to be. Every car has an alter ego." Gartel
This year’s Carlisle show included an exhibit of seven particularly unique cars, brought to Carlisle by artist Laurence Gartel, considered the “Father of the Digital Art World” for more than 40 years. His accomplishments include exhibits at the Museum of Modern Art and Princeton Art Museum, and the permanent collections at the Smithsonian Institute’s Museum of American History and la Bibliothèque Nationale.

See “Bling,” a 1984 Cadillac Coupe DeVille; “Hippie,” a 1975 Volkswagen Beetle; “Love Car,” a 1956 Cadillac Sedan DeVille; “Tiger Car,” a 2000 Mercedes Benz S430; “Psychedelic Drive,” a 1982 380SL Convertible; “Green Machine,” a 1963 Chevy truck and “The Aquatic Car,” a 2013 Ford Focus, all of which will be on display throughout the weekend.

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Gartel meets G. Gordon Liddy
http://photos.pennlive.com/patriot-news/2013/04/laurence_gartel_and_his_art_ca_3.html
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Barrett-Jackson Auction,  Palm Beach.
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GARTEL Chrysler 300 "Fireball Run" Art Car shows w proud sponsor Meguiar's at Barrett-Jackson Palm Beach.
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GARTEL at the Polo Club, Wellington, Florida
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MARCH 2013

GARTEL ART CAR EXHIBITION

http://www.laurencegartel.com/autoshow-gallery/
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Laurence Gartel speaking at the NYIAS
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"Tiger" Mercedes - GARTEL ART CARS are the FEATURE GUEST of the
New York International Auto Show, Jacob Javits Center, March 29-30-31st, 2013
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Lambert Fine Arts Exhibition
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"Erica's Aquatic Adventure" by GARTEL
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Above: Art Truck - Below Psychedelic Love Bug
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LOVE BUG VW
GARTEL ART CARS:
NYC International Auto Show
GARTEL is heading to the New York Auto Show as its FEATURE Presentation March 27th-31st at the Jacob Javits Convention Center. Before and after, the car can be seen touring the ultra chic streets of South Beach in Miami. GARTEL's works are in the collections of the Museum of Modern Art, Smithsonian Institution, Bibliothque Nationale Paris, and the Victoria and Albert (V&A) Museum in London to name a few.
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HDR Photos by S. Caplan 2013
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The 1982 Mercedes 380SL GARTEL ART CAR.
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News, February 2013

Gartel, Actor

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GARTEL as Lieutenant Special Agent in the film Caprikorn. Directed by Lars Vegas.
Director Lars Vegas of Capricorn, German media on South Beach; Feb. 2013.
Video: GARTEL as Lieutenant GARTEL in the film, "Caprikorn" produced by Lars Vegas. https://vimeo.com/60605716
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Gartel: Speaking, Exhibits, Fashion

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GARTEL Speaks at the Palm Beach Photographic Centre, February 2013 unveiling a Digital Print circa 1976.
- Art History revealed. - Photo by Susan Caplan.
“The new media are not ways of relating us to the old ‘real’ world; they are the real world and they reshape what remains of the old world at will.” Marshall McLuhan (1969)

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Laurence Gartel, Alan Rauch and Floyd Heglichs at MANO Fine Art Project Space.
Artists in "Passion Red" Exhibition at Miguel Rodez Art Projects were asked to wear RED Socks to match the ART they presented at the gallery.  - GARTEL )))
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January

Miguel Rodez continues to execute challenging and thought provoking exhibitions for South Florida cultural enrichment. - GARTEL )
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2012 EVENTS
Dec. 2012

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Toys for Tots: Toys in the Sun Run/Parade

http://www.toysinthesunrun.com/general_info.htm
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GARTEL with Congressman Allen West for the Toys in the Sun Run. Photo by Jeff Ashen. Thx, Jeff!!
Below: GARTEL with Miss Florida, MIchelle Aguirre.

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ART BASEL MIAMI 2012

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November, 2012

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2012 ART SEASON
MODERN MASTERS 2 — Saturday, November 3, 3:00pm Barry Gross Gallery, 3335 NE 32nd Avenue,
Ft. Lauderdale, November 3 - December 1, 2012.
https://www.facebook.com/events/253013134795463/
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Dali Exhibit

NEWS: October 2012

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GARTEL on the Jesse Miller Show, Miami.
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"THE FACE" Exhibition Tours Italy, Oct. 2012
THE FACE, ITALY: Arezzo & Fotografia- GARTEL Exhibition in Italy; "The Face" artists from around the world.
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Fireball Run Wrap Up

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FIREBALL RUN, Sept. 22 - 29, 2012

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Ron Segge and GARTEL in Ogunquit, Maine
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CBS News 6 Schenectady loves the GARTEL Art Car.
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GARTEL w "chefs in training" at Alfred State College.
GARTEL with Cheerleaders into town >
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Revolutionary in Bangor, Maine
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Follow Team Gartel 08 at
http://gartelfireball.weebly.com/

Many thanks to TEAM GARTEL sponsors and their support for Missing Children...
And the countless people who have supported this vehicle in making it a unique visual  experience for all car aficionados.  Thanking sponsors:

Meguiar's

MYSMOKINRIDE.com

RIMZULIKE.com

FESTIVALS of SPEED

Miami SUNPOST

The Diva Connection

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Broward County Mall, Sept. 2012
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WELCOME TO MY FUTURE

"To me, this is what makes it ART. It is as much theatre as it is anything else."
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Digital Media Artist LAURENCE GARTEL, at the International Design Conference, Boston. 

COMING: GARTEL Guest-Stars in the Fireball Run AdventuRally & film, Fall 2012. Winter: Art Basel Miami
"Designing for Tomorrow: Your Future is My Past"
~ Future Perfect Tense ~
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Syd Mead and Gartel, Boston
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Design Asia
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Artist's Profile
35+ Years of Pioneering Digital Art, and Counting....
RESUME - http://gartelmuseum.weebly.com/resume.html

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Iconic Images

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ETC Computer Lab, Buffalo, NY, 1978 - 2008
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Testing Apple Prototype, 1980s / Video Guru, Nam June Paik

Over a Million Digital Images Later...

Artist Profile Videos: The Art Speaks for Itself.

This year, GARTEL showcased New Digital Multimedia Works
in Paris, New York, Britain, Rome, Melbourne, Tokyo, Russia, Lithuania, & Florida.

Exhibitions * Big Screens * Videos * Projections * Civic Installations * Art Cars * Multimedia Guitar * Books
- FIND STORIES BELOW -
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< Gartel Multimedia Guitar
New World Symphony, Gartel Projections
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Laurence Gartel, Oil on mylar, by Barry Gross, 2012
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gartelart.com
SOCIAL MEDIA: Join Laurence Gartel on FACEBOOK:
https://www.facebook.com/gartel

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"Takin' It to the Streets Campaign 2012"
ART CARS & FLASHMOBS

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Follow the Race Live at gartelfireball.weebly.com
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Future Perfect: "Say hello to my little friend..."
"Sidekick" for Team Gartel, Harley-Davidson Super Glide.

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LIFESTYLES

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Art Basel Miami, Nikki Beach
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Rock pioneer DION and GARTEL, with the Love Car
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Remember When? 2001 - Welcome to the New Millennium
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Ferrari Ft. Lauderdale Rally, August 11, 2012
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GARTEL at Dolphin Stadium, Ferrari Ft. Lauderdale Rally.
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Lambo Run Palm Beach, July 2012

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GARTEL at the Breakers Hotel, Palm Beach, Florida
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GARTEL in Palm Beach, Lamborghini Rally.
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Gartel at Daytona Speedway, Coke Zero 400, July 2012

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GARTEL at the Dodge/Chrysler/Jeep Pavilion, Daytona International Speedway.

Racing Legend Richard Petty says
"Hello, GARTEL."
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"Takin' It To the Streets"
ART CARS: ROLLING CANVASES

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"The Love Car" Cadillac Sedan de Ville, unveiled, June, 2012
http://gartelmuseum.weebly.com/the-love-car.html

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Alex Marley rocks the GARTEL FIREBALL RUN ART CAR
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GARTEL Ferrari Scuderia 430 commissioned for ArtFellas
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1963 Chevy Pick Up
GARTEL on the Red Carpet with Erin Mia at Nikki Beach
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Tesla Art Car, Unveiled during Art Basel, Nikki Beach, 2010
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Photos from Bice SUPERCARS - http://gartelmiami.50megs.com/photo6_1.html
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gartelart.com
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Gartel Press

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Art & Culture, "Digital-Art Dynamo", and
SOUTH FLORIDA  Luxury Guide - May/June 2012 - GARTEL on COVER.

http://gartelmuseum.weebly.com/articles-2012.html
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CIVIC INSTALLATION

NEWS: July, 2012 THE COURTHOUSE INSTALLATION of Gartel's Florida Series from Miami Airport

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GARTEL on the Red Carpet at Nikki Beach, April 19, 2012

July, 2012 - The Courthouse Installation


June, 2012 - Happy Birthday, Gartel

Gartel unveils his latest art cars: The Love Car and the Fireball Rally Car, which won at Supercars Fridays at Bice.

May 5th Art Walk NOBE. 3330 NE 33rd Street, Ft. Lauderdale

April 19, 2012, South Beach. GARTEL unveiled his latest multimedia creation - a classic 1967 Chevy Truck art-in-motion vehicle - at PEARL Nikki Beach, honoring top Miami businesswomen -- COLOR A CAUSE. http://gartelmuseum.weebly.com/ford-truck.html

New GARTEL Video Interview, DIVA:
http://vimeo.com/38968362


The 1959 SX Fleetwood Cadillac Limousine was commissioned by SX Liquors along with its companion car of a 1957 Lincoln Premiere Convertible were unveiled during the Dupont Registry VIP Reception in conjunction with the Boca Raton Concours D' Elegance. Surrounded by Ferraris, Lamborghinis, Aston Martins, and Rolls Royces, these two cars were the highlight attraction of the event. Organizer Tom Dupont said that the GARTEL designed vehicles were a true enrichment and contribution to this exclusive annual event.

July, 2012 - Going UP: Miami Courthouse "Florida Series" Installation

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Millennium "Florida Series", showcased at Miami International Airport for years, now refurbished as commission for downtown Miami Courthouse. The multiple lightboxes of Gartel's digital art also have a legend box, a didactic, which tells the backstory of each work of art. http://gartelmuseum.weebly.com/florida-series.html
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Glitterati

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Dennis Rodman & GARTEL
at Gerry Kelly's 50th Birthday.
TRIO on the Bay


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ONE LOVE - Alex Marley, April, 2012

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More Celeb Photos - http://gartelmuseum.weebly.com/glitterati.html
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Coming Soon:
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EVENTS

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March 2012 - GARTEL ART CARS in LAS VEGAS
NEW GARTEL SX VIDEO:
http://www.youtube.com/watch?v=Q2V2dhWFeS8&feature=youtu.be
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SX Liquors, makers of Sexier brand spirits, gave Gartel a 1957 Lincoln Premiere Convertible & a 1959 Cadillac Fleetwood Limousine. He used the style of these chrome kings as a backdrop to visually other milestone in the era from which they came. The Caddy showcases three important events in the 1959. The space race heats up, Castro’s rise in Cuba, & Hawaii becoming the 50th state. Life in 1959 is represented on this digital art piece with everything from tiki torches to spacemen. The Lincoln carries more of the liquor company’s theme as the tail fins include visuals of cocktails (don’t drink and drive.) Of course where there is liquor, there are women, and the Lincoln also carries examples of 1950's style sex on wheels. The quote that runs across the hood, “Making the world Sexier one sip at a time”, ties the theme together.
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3/12 -The SX Lincoln and Cadillac Fleetwood are in Las Vegas for SX Liquors
with artist Laurence Gartel for the Nightclub & Bar Convention and more
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Jose Canseco and GARTEL
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50 Cent; Andrew Dice Clay
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http://www.autominded.com/1300_lincoln-and-cadillac-art-cars-by-gartel-premiere#!prettyPhoto[Gallery]/1/
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This year, GARTEL showcased New Works
in Paris, New York, Britain, Rome, Melbourne, Tokyo, Russia, Lithuania, & Florida.
Galleries * Big Screens * Projections * Civic Installations * Art Cars

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Cavallino Classic 2012: The Breakers

Supercars 2012, West Palm Beach

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Jan. 22, 2012 Supercars, West Palm Beach - Lake Pavillion Artshow

Join Gartel for "Women in Wheels" exhibition at the Lake Pavilion, Flagler Drive, West Palm Beach presented by SuperCar Weekend, Friday January 20th, 2012 6-8PM. The Lake Pavilion on the WPB Waterfront will be housing the Women in Wheels / Women in Motorsports Exhibition Jan 16th thru Jan 24, 2012  .

SUPERCAR SUPERSHOW is an event that brings Auto Enthusiasts from around the World for 1 Week of Amazing Cars held in Palm Beach County, Florida with over 400+ SuperCars in attendance this is one America's Premiere Auto shows. Held on Jan 22. 11am-5pm.

Event Pictures -
http://gartelmuseum.weebly.com/events.html
Sponsor - SX Liquors http://sxliquors.com/

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Gartel hanging with the FASTEST man on earth. (Guinness World Book of Records) 277MPH.
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Jan. 16, 2012 Martin Luther King, Jr. Miami Parade Pix -
https://www.facebook.com/media/set/?set=a.340536605966019.88091.188793941140287&
Myra Wexler MLK Parade Pictures -
https://www.facebook.com/media/set/?set=a.10150533314868555.396282.575268554&
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Feb. 11, 2012, Gartel's Got Game & Stingrays Win First Game in Franchise History.
  Stingrays 54 - Bay Area Tigers 8
  Congrats to the Stingrays' Offense, Defense and Special Teams for playing a great game.
 The Stingrays Home Field Rutenberg Park, Fort Myers.
Celebrity guest, GARTEL was present with his artistic interpretation of the game ball.

Full Story -  Feb 2012, http://gartelmuseum.weebly.com/events.html
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Boca Raton Concours d'Elegance 2012
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Unveiling Concept Cars at Boca Raton Concours d'Elegance 2012

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South Florida's SXLiquors Unveiled Laurence Gartel Art Concept Cars at the Boca Raton Concours d’Elegance - The classic vehicles have been transformed into rolling canvases, their bodies covered completely with incredible, vibrant art that captures the energy, history and passion of South Florida embodied by SX. The art concept cars are the creation of renowned artist Laurence Gartel, regarded as the father of the digital art medium.

A lavender 1957 Lincoln Premiere Convertible and a 1959 Cadillac Fleetwood Limousine were displayed on February 24 at 6:00 p.m. at the DuPont Registry Live Hangar Party taking place at the Boca Raton Airport,  sponsored by SXLiquors.

The two classic vehicles were transformed into rolling canvases, their bodies covered completely with incredible, vibrant art that captures the energy, history and passion of South Florida embodied by SX.  “Laurence Gartel’s passion for the cutting edge is what led me to commission him to create these amazing vehicles and to help launch the SXLiquors brand,” said SXLiquors CEO David Knight. “We challenged him to create ‘period cars’ that exude the excitement and Miami cool that define SXLiquors, and he certainly delivered.”

Gartel, whose work appeared in the Museum of Modern Art before his 25th birthday, and whose designs have graced the covers of leading magazines including Forbes, has described the cars as “history lessons” whose imagery contains iconic images tied directly to the years they were manufactured. “On the 1959 Cadillac I depict the space race against the former Soviet Union as well as Castro’s influence and the addition of Hawaii as America’s 50th state,” said Gartel. “The tiki and Polynesian themes became a lasting trend, but their roots were in 1959, so you can see them throughout the design.” Gartel added that the designs on the cars are intrinsically linked to Florida, which is the home of SXLiquors. “The SXLiquors brand brings back the feel good spirit of a lost era,” said Gartel. “I was sensitive to the brand’s mission and wanted to deliver their voice through the cars. They are a complete synergy of time, space and mind.”
http://www.prweb.com/releases/2012/2/prweb9218117.htm

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Gartel art cars at the Dupont Vip Party at the Jet Port as part of the Boca Concours D' Elegance
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GARTEL and Tom DuPont at the Dupont Registry VIP Jetport Event with the SX/GARTEL Cadillac Limousine.
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B&O Closing Party winds up Art Basel Exhibition 2011-2012
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http://www.autominded.com/1300_lincoln-and-cadillac-art-cars-by-gartel-premiere#!prettyPhoto[Gallery]/1/
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CELEBRATING ART BASEL MIAMI BEACH

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Gartel Art Basel Miami:

2003 -2011/2012
http://gartelmuseum.weebly.com/art-basel-miami.html




Full screen images & slideshow at
www.coolpoolevents.com/ab11bogartel/slideshow
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GARTEL: Projections, Big Screens, Art Prints, Look Alive Mannikins,
Rolls Royce Spirit 89, "Gartele" MultiMedia Guitar, Lucky Strike After Party, Live Music

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2011
GARTEL: ART BASEL MIAMI event at Bang & Olufsen, Dec. 2, 2011

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GARTEL's ART BASEL MIAMI 2011
partnership with Bang & Olufsen, a Danish-founded audio-visual company, led to fantastic original works inspired by the creative interaction of sight and sound. In the 1920s, Peter Bang and Svend Olufsen were technological pioneers in sound recording and signal transmission, much like GARTEL followed as a 1970s pioneer of the digital era of art.

B&O products are known for distinctive design, compared to mainstream rivals, because they hire independent designers rather than employ them in the company. GARTEL is still "making waves," partnering for a unique Art Basel multimedia exhibition " CYMATICS" that continues for the rest of this season, making good use of B&O's supersized 3-D screens.

Laurence also unveils the GARTEL Rolls Royce "Themed 1989" Spirit. at the V.I.P. opening vernissage at Bang & Olufsen, 1691 Michigan Avenue, Miami Beach, Florida, Friday, December 2nd, 2011. 7PM-11PM.
Exhibition continues through March 3, 2012; Closing Party March 2, 2012

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Bang and Olufsen Presents:

Laurence Gartel Cymatics Multimedia Exhibition
Resonant Frequencies: Waves Make Forms

Friday December 2nd, 7pm-11pm.
Bang & Olufsen Showroom, 1691 Michigan Avenue, Suite 110, South Beach.
  VIP Media Vernissage Starting at 6:pm.
Gartel Lucky Strike After Party
, CLOSING PARTY, MARCH 2, 2012
DETAILS: http://gartelmuseum.weebly.com/cymatics.html

This year Laurence Gartel’s Art Basel Miami 2011 presentation “Cymatics” takes place at Bang & Olufsen Miami Beach Showroom. The exhibit, which extends through March 3rd, 2012, includes fantastic original works inspired by the creative interaction of sight and sound. In the 1920s, Peter Bang and Svend Olufsen were technological pioneers in sound recording and signal transmission. Gartel followed as a 1970s multimedia pioneer of the Digital Art era. Be a part of the unveiling of Bang & Olufsen’s new Beovision 4-103 inch, 3-D High Definition, Plasma Television, valued at $130,000.00. Imagine feeling totally absorbed and a part of the action in your favorite 3D film. Bang & Olufsen will take you there with their new 3D technology.
In addition to the video/animation, time based work, the impresario of Digital Media will have additional surprises; with the unveiling of his latest Rolls Royce “1989 Themed” Spirit art car. Art historian Pierre Restany once declared Gartel a “Fabulist,” in his Introduction to the Italian monograph, “Gartel: Arte e Tecnologia.” Mr Gartel will once again live up to that title. Coming off hosting the Star Gala and creating the official artwork for the event honoring John Secada the show should prove to be another stellar star event.
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Maestro Laurence Gartel
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"The Face" Exhibition: Portrait Evolution in Photography
Russia, Paris, Lithuania, Tokyo, more
PHOTO ESSAY: http://gartelmuseum.weebly.com/the-face.html
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Previously Exhibited
Novosibirsk State Historical Museum, Novosibirsk
Krasnoyarsk Museum Centre, Krasnoyarsk, 2011
Roba Private Gallery, Omsk, 2011
Fine Art Museum, Chelyabinsk, 2011
Metenkov Museum of Photography, Ekaterinburg, August 17, 2011
"The Face" - Paris, France
American University of Paris, Fine Arts Gallery, Oct. 11 - Nov 7, 2011

Lithuania
"The FACE" Exhibition, Moscow, March 2012

ROSPHOTO State Museum and Exhibition Centre for Photography, Russia . Saint-Petersburg
ROSPHOTO introduces the FACE, exhibition dedicated to the evolution of portrait in contemporary art photography.

The show embraces artworks of over 50 authors from 20 countries. Works by young artists hardly known to St.Petersburg audience are found side by side with the photographs by famous artists including the American Laurence Gartel, pioneer of digital art, South Aftican artist Roger Ballen of US descent, Corean Atta Kim, 'Chinese Mapplethorpe' Almond Chu of HongKong, Japanese Kimiko Yoshida now living in Paris. The exhibition also includes artworks by over 10 authors from Moscow, St.-Petersburg and other Russian cities. The FACE combines traditional images and conceptual interpretations of portrait genre in various photographic techniques. Shown togehter in one exhibition, these artworks comprise an ensemble that does not claim to reflect the whole mass of ideas realized in contemporary photography today, but sheds a light on the specifics and the place of portrait in contemporary art.

Paris - "The Face"

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GARTEL: "My Sister is Really My Cousin" exhibited at ARTPLAY Gallery, Moscow, Russia.
Below - GARTEL on Russian TV - "The FACE" Exhibition, Moscow, March 2012
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Rome, Italy Exhibit & Projection, Dec. 5-7, 2011

GARTEL: Generative Art Conference XIV
Biblioteca Angelica Gallery, December 5, 6, 7 2011


GARTEL Speaks - Telepresence Lecture, December 6th, 2011 - 6:30PM Rome Time
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GARTEL Returns to Rome, Italy, Dec. 2011
Backstory: http://gartelmuseum.weebly.com/italy.html
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TELEPRESENCE - GARTEL: LIVE SKYPE LECTURE to ROME, Italy
"Generative Art Exhibition Opening." - "BE Two Places at Once!" - December 6, 2011
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GARTEL: FREC STAR & GALA HOST, with Jon Secada
Nov 12. 2011, 6:30 PM, Magic City Casino, 450 NW 37th Ave, Miami, FL
http://stargala.org/index.php?option=com_content&view=article&id=60&Itemid=64
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Photo Story: http://gartelmuseum.weebly.com/star-gala.html
The Film, Recording and Entertainment Council is the premier networking industry organization in South Florida. The Council offers significant opportunities to promote your business and network with other members. FREC's mission is to promote economic development for the Industry in South Florida and to create a climate that enhances economic vitality for industry businesses in the area and improve the quality of life for all members by providing networking and business opportunities and positing South Florida as the premier industry Hot Spot.
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STAR GALA HOSTS and Life Time Acheivement Award Winner John Secada by South Florida Luxury Guide
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Jon Secada, and the GARTELE Multimedia Guitar
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Nov. 2011, Big Screens Tour Great Britain

GARTEL "AUTO MOTION": http://gartelautomotion.com/
BBC LIVERPOOL
Gartel 'Auto Motion': From NYC, to Melbourne, to UK Cities , to Perth, Australia
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BBC just installed Big Screens in 20 cities across the UK and Gartel is already on them - Liverpool, Birmingham, Manchester... The London 2012 Organising Committee is a partner of the Big Screens. During 2012 the screens and the areas around them will become “Live Sites”. They will be the destination for live coverage, local content, news and events related to the Olympic and Paralympic games.  These latest digital video displays measure twenty-five square metres on average, with a computer-controlled playout and audio system.

More Big Screens: http://gartelmuseum.weebly.com/big-screens.html

GARTEL' s "AUTO MOTION" traveled from Melbourne, Australia now showing on the BBC Big Screens in Liverpool. The work will travel throughout the United Kingdom igniting the public's interest in GARTEL's trailblazing efforts in Digital Art. - Nov. 2011
Nov. 16, Big Screens Belfast, Birmingham, Bradford, Bristol, Cardiff, Coventry, Derby, Dover, Edinburgh, Leeds, Leicester, Liverpool, Manchester, Middlesbrough, Norwich, Plymouth, Portsmouth, Swansea, Swindon, Waltham Forest and Woolwich. - Please take pictures. I insist!!!!
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Rolling into High Season. Nov. 2011, GARTEL Unveils '1989' Rolls Royce Spirit Artcar

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More at GARTEL ART CARS: http://gartelmuseum.weebly.com/art-cars.html
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FULL MM EXHIBITION STORY HERE:
http://gartelmuseum.weebly.com/modern-masters.html

Exhibition: Oct. 8 - Nov. 6, 2011 - MODERN MASTERS
http://www.prlog.org/11573869-modern-masters-art-exhibition-by-barry-gross-salvatore-principe-laurence-gartel.html
MODERN MASTERS showcsed the works of 3 accomplished artists working in completely different mediums and styles. Painter Barry Gross; painter and mix media artist; Salvatore Principe; and Digital Media Pioneer Laurence Gartel. These artists' careers span nearly 4 decades. All were born & raised in New York, living and working in South Florida.
REVIEW & VIDEO: http://www.therapylife.me/2011/10/18/gross-principe-gartel/
Video Clips by Robin White: http://www.youtube.com/watch?v=DLcGl3qgvFo&feature=related

Modern Masters Closing Party, 11/5/11:unveiling the "Gartele MultiMedia Guitar"
https://www.facebook.com/media/set/?set=a.297470246937909.76832.198061126878822&

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Art Meets Music: Gartel Multimedia Guitar
https://www.facebook.com/media/set/?set=a.297470246937909.76832.198061126878822&
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GARTEL PERSONAL APPEARANCE:
Nov. 7, 2011 - Live Miami at 11

NBC Channel 6, Miami

Music & Art Merger: Interview: "GARTELE" Multi-media Guitar Unveiling, 10-20-11

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VIDEO BROADCAST - Modern Art Music Movement's Camera
http://www.livestream.com/modernartmusicmovement/video?clipId=flv_881a9967-c0cf-4d89-a6ec-1e30ee8980d4&utm_source=lslibrary&utm_medium=ui-thumb

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Gartel Event Posters

More: http://gartelmuseum.weebly.com/posters.html
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"Fame" High School; Gartel's Alma Mater
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Oct. 1-31, 2011
Melbourne, Australia, Big Screen Streaming
http://www.au.timeout.com/melbourne/art/events/1969/laurence-gartel
"Streaming Museum presents "GARTEL AUTO MOTION" at FEDERATION SQUARE."
Digital Media Artist presents his latest project of Super Cars.
MORE: http://gartelmuseum.weebly.com/big-screens.html
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Claes Oldenburg Sculpture, Miami

WELCOME TO MIAMI

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Official LAURENCE GARTEL Museum

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UPDATED: August 2012.

Still "State of the Art"

The Gartel Museum archives Laurence M. Gartel's pioneering contributions to the history of art, and Digital Fine Art (DFA), in particular. Gartel was digital before the PC hit home markets, before Photoshop, before the picture phone or tablet. Gartel wasn't only "State of the Art"; he virtually pioneered it for DFA.

Internationally reknown, Gartel's body of work is simply too large to include all milestones. This is a representative selection, with new additions and breaking news. The state of ART is not static; it is highly dynamic. New Media and killer apps arise everyday. If Gartel is "building a Mystery", he is including us in it, from handhelds, Skype mentoring, to Big Screen projects.

Accessible Art


Gartel is among those elite artists who make art history in their own time. From photo-safaris to racing Ferraris, he hosts, participates in and chronicles a wide variety of greater Miami area and NYC cultural events from haute to low brow. The "P.T. Barnum of the art world", his arenas include lifestyles, fine art and music, sports, to the unexpected. Super Cars and Art Cars are perennial favorites. Miami has some of the finest events in the Arts, Film, Music and Books. But GARTEL transcends Miami as an internationally acclaimed global artist with real-time and virtual exhibitions in the world's most prestigious art centers, from NYC and LA, to London, Rome, Paris, and Moscow.

Laurence Gartel is known around the world as the father of the digital imaging movement. His work has been exhibited at the Museum of Modern Art, Joan Whitney Payson Museum, Long Beach Museum of Art, Princeton Art Museum, The Norton Museum. Mr. Gartel’s art resides in the permanent collections of the Smithsonian Institution's Museum of American History, the Bibliotheque Nationale, and Victoria & Albert Museum. ABSOLUT GARTEL (for Absolut Vodka) is perhaps his most well known artwork, gracing the pages of “ART-IN-AMERICA,” “Artforum,” “Sothebys,” “Art and Auction,” “Art and Antiques,” “ArtByte,” “Scientific American,” “Technology Review,” “WIRED,” & “NY Magazine".


Conditioning the Eye of the Beholder

The function of art and the artist is to interpret reality from their own point of view, showing novel slices of reality that others might not get through their own eyes. As Klee said, "Art does not reproduce what is visible, it makes things visible." It shapes reality so we can move through its multiple layers. An idea, image or vision becomes manifest -- such as Gartel's prescient vision of the emerging medium of electronic art. For a time before it mainstreamed, the language of 'Ars Electronica' became the new esoterics. His early images were a window on the future. Like magic, it amazed and amused as his signature style revealed formerly unseen worlds, both programmed and transformed by human gestures and interventions. The creation of art became essentially a non-linear process. Today, it is far beyond the quest for the perfect print. It is about new ways of seeing -- of integrating media.

Gartel is a living exemplar of electronic prophet Marshall McLuhan's statement: "It is possible to deal with the entire environment as a work of art." It is a fusion of persona and placement in a sort of spiritual alchemy that transforms the cultural ground. It reveals that formerly hidden ground as the deep source of our inspiration and transformation. Gartel's arc personalizes and demonstrates the evolution of the digital revolution. From the early 1970s he worked with the technologies available alongside fellow experimenters such as Nam June Paik and Andy Warhol. From the beginning, video was part of his multimedia aesthetic that he has carried forward in image projections and Live Streaming.  He still seeks the hidden, the mysterious, the wild.  His art jumps off the wall into the world at large.

Like a digital Dali, Gartel quips, "To me, this is what makes it ART. It is as much theatre as it is anything else."

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Mercedes Art Car
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Scuderia Ferrari Wrap
Artist / Impresario

Gartel remains a "strange attractor" in the transmedia world of art unseparated from its environs. The true medium of the leading edge artist is, therefore, the culture itself. Sponsors are the new art patrons. Aesthetic Arrest became the "WOW Factor", whether the subject is dream flesh, dream cars, dream tech, or the virtually unimaginable. Over the decades Gartel continued developing his high energy images in parallel to, and symbolic of developing technology and scientific boundary breaking, through multiple layers of simultaneous realities. Internationally known French art critic and cultural philosopher, Pierre Restany wrote in the Foreword to Gartel’s 1998 retrospective book, GARTEL: Arte & Tecnologia, that [Gartel's art is] “amalgamating the unlimited variety of differences in each existential microcosm of the human being."

"I turned to this medium because I knew that the future of art would be electronic -- I just had a vision," says Gartel of his decision to go digital. "And when I saw the potentials of manipulating an image using electronic means, I knew that the possibilities were endless and that nobody had created anything like this before."

Maestro Digitale


Within the digital medium, Gartel began experimenting with tools and techniques, which led to his "trademark" style of digital collage that mixes painting and photo manipulation -- a decade before corporate-produced software allowed others to do so, he points out. In those days the gear was much like a modular Moog or Buchla Synthesizer, banks of patchcords and endless knobs. Gartel generated and processed video much like synthesizers processed audio. Ultimately, both evolved from analog to digital processing.

Now in his master years, Gartel has captured well over a million images, some of which have appeared literally in millions of magazines.

"Anyone can do a collage today in Photoshop or some other program, but I did it decades ago prior to the availability of commercial painting and photo-manipulation software. At the time, there were no personal computers, no commercial hardware or software, no digital printers, no storage devices, and no digital cameras. So to capture an image, I had to throw a black cloth over my head and use a film camera on a tripod to photograph the monitor," Gartel explains. "I had to make sure that I would not get the refresh scan lines, so I had to photograph the screen at one-thirtieth of a second or less, and the final result was a 35mm transparency of whatever I created on the computer screen." 

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Foto Mentor Award to Laurence Gartel

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Jan. 2009. The Palm Beach Photographic Centre Awards Committee and Executive Director's Office chose Laurence Gartel to receive the Foto Mentor Award at FotoFusion 2009. The decision came acknowledging Mr. Gartel's lifetime achievements pushing photography and image creation to new horizons. As a true pioneer of the digital aesthetic he was honored at the FotoFusion banquet and highlighted as a role model for a new generation. Previous recipients have included Gordon Parks, Sebastio Selgado, Arnold Newman, Ruth Bernhard and Duane Michals. In 2010 he passed it on to Elliot Erwitt.

Laurence Gartel is the first Digital Artist given the Award. His innovative and groundbreaking Digital Art over 30-years sets him apart. At the tender age of 19 he was working with video guru Nam June Paik at Media Study, Buffalo and by age 24 he was already in the collection of the Museum of Modern Art. Gimpel Witzenhoffer recognized Mr. Gartel's early vision and included his work in the 1982 exhibition at the University of Oklahoma, Norman, with such artists as Robert Mapplethorpe. Laurence Gartel's work is completely original and clearly unique. Gartel has exhibited his work at the Joan Whitney Payson Museum, Norton Museum of Art, Musee Francais de la Photographie, Bibliotheque Nationale, Museum of Modern Art, Long Beach Museum of Art, Robert Rauschenberg Gallery at Edison College, including recent acquisition into the permanent collection of the Victoria and Albert (V&A) Museum, London. In addition to receiving the Award there was an exhibition of Mr. Gartel's work in the Photographic Centre's Museum on the opening night event of FotoFusion 2009. Laurence Gartel also gave a multimedia presentation for the Master Series Lecture. The Fourteenth Annual FotoFusion Festival was January 27th- 31, 2009. The Palm Beach Photographic Centre is located in Delray Beach, Florida.
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Photos of Laurence Gartel in Laurence Gartel: FOTOfusion Master Lecture Series By Bill Antalek

BIG SCREENS

GARTEL on Streaming Museum, BIG SCREEN PLAZA, Chelsea, NYC
http://www.streamingmuseum.org/current/the-art-cars-of-laurence-gartel/

WRIT LARGE: THE HANDWRITING & MORE IS ON THE WALL
THEY CALL IT  'AUGMENTED REALITY'
Full Article: http://gartelmuseum.weebly.com/big-screens.html

August 13, 2011. Shades of the hyper-reality of 'Bladerunner', and Gartel is already there, frequently shown in many urban areas. Augmented Reality (AR) is a term for a live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to the general concept called mediated reality, in which a view of reality is modified by a computer. The technology functions by enhancing one’s current perception of reality.

BBC just installed Big Screens in 20 cities across the UK. The London 2012 Organising Committee is a partner of the Big Screens. During 2012 the screens and the areas around them will become “Live Sites”. They will be the destination for live coverage, local content, news and events related to the Olympic and Paralympic games.  These latest digital video displays measure twenty-five square metres on average, with a computer-controlled playout and audio system.

Each screen is customized to reflect life in its community with a broad range of local content, including events listings, events and partnerships with community, arts & media organizations.  The Big Screens relay a combination of major broadcast events, news, sport, culture and music. There are also interactive facilities to allow the audience to text their comments, send photo-images to the screen or play interactive applications.
Big screens and Jumbotron were pioneered in IMAX, Times Square, sports arenas, rock concerts casinos and cruise ships. With versatile inflatable screens, Big Screen Open Air Cinema is also here: highest quality inflatable movie screens and complete outdoor cinema systems engineered for private, commercial, and government use.
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Gartel 'Auto Motion', Melbourne 2011

GLITTERATI:
Super Art * Super Culture * Super Clubs * Super Cars * Super Stars

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"Downtown Miami", Gartel
MIAMI INTERNATIONAL AIRPORT 1997

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GARTEL Returns to the G-SPOT with Hostess with the Mostest Gabriella St. Angelo.
GARTEL discusses his latest project of hand painted carburetors and his newest Mercedes Benz Art Car.
http://vimeo.com/25852520
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http://miamifashionblog.com/1509-gartel-puts-on-a-show
Hosted by Dolce Entertainment at Nikki Beach, The GARTEL Couture Premiere during Art Basel 2010 was a huge hit. Great vibe, wonderful people, great energy. I thank Bonnie McCabe for working day and night relentlessly on the GARTEL Collection of magnificent clothing. At the same time I unveiled the GARTEL Tesla Art Roadster. It caused such excitement on the streets of Miami that it immediately went viral on the internet, on over 40,000 websites.

Labeled the father of digital art, Laurence Gartel is known for his visually opulent and adventurous works of art on innovative materials. For the past 35 years, Gartel has devoted his life to digital art. He’s basked in commercial success and has had his work exhibited in prestigious art houses such as the MoMa, Smithsonian, PS 1, and the Whitney. But this year, he didn't come to Art Basel to show off his latest art piece, he was in town to promote his latest ventures in fashion and art cars.

Gartel's premier fashion show at Nikki Beach revealed a colorful collection of resort wear. Prints on silk and satin bring his trademark graphic designs from the museum wall to the street. The models strutted down the runway in © Sandra Silverstein / MFbGartel bikinis, dresses, skirts, and cover-ups in a mélange of psychedelic prints (such as a collage of Vegas images mixed with images of gummy bears and peppermint candies). For female fans of Gartel, these flowing art pieces are welcome wearable additions to their resort-wear collections.

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Gartel Art Car Luxury Books

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AUTO MOTION (The Book): Car Lover Gift Guide
http://carlovergiftguide.com/cargifts/2011/03/18/laurence-gartels-auto-motion/
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Tesla Wrap; Artist Laurence Gartel unveils his Mercedes Art Car at The Creative Workshop, Dania Beach, FL

For more Gartel Celebs & Glitterati, click below:
http://gartelmuseum.weebly.com/glitterati.html

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BritneySpears, 19, & Gartel, Beverly Hills, Calif., 2001
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Meryl Streep & Gartel, Soho, 1999
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Miami Lifestyle
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Biscayne Bay: Living High in the Sky
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Jay Leno views Auto Motion book
Boca Raton Concourse D'Elegance.


THEN

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"Commissions"
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Gartel tests prototype Apple II, Los Angeles, 1980

NOW:

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Comcast Newsmakers
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NEVER A DULL MOMENT:
Artist, Host, Personality, Entrepreneur, Mentor

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Gartel's visionary world is a global superposition of multiple simultaneous projects. Search in any language and you find numerous footprints from his activities. How does he do it? Well perhaps that is part of the genius of the digital Maestro, now in the golden era of his highly-saturated career.

But Gartel isn't resting on any laurels. An irrepressible extrovert, he is more inspired than ever, and surprising fans and collectors each and every day with his innovations. Recently Gartel actually returned to the brush, to the hand-gesture, proving he is not only a digital master, but a classical artist, as well. In all the projects he takes on, Gartel brings the sizzle and personality. The "WOW Factor" is a given, seen from his signature Gibson guitars, to commercial work, and exquisite prints.

His is an art that speaks directly to contemporary culture, sets trends and frequently anticipates them. He is as much a living part of the art as the objects and events he creates. In his world, the pulse of culture is always racing. In recent years he has explored digital alternatives in new materials, such as art glass and modern construction products, created arguably the world's first 3-D printed sculpture, and conquered the world of streaming video in a variety of leading-edge and sophisticated venues. In 2010, he even starred in the movie, "Charlie, the Three-Legged Dog".

Gartel's work has enhanced some of the greatest contemporary artists in music and film. He has produced fashion shows of his own fabrics and designs, and even "dressed" some of today's flashiest art cars in Gartel couture. For all this and more, the artworld breathlessly awaits his future offerings with great anticipation. Even he doesn't know what he'll do next.

Gartel 35th Anniversary Party, NYC

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ULTRA MUSIC FESTIVAL
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New World Symphony GARTEL Projections
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TELEPRESENCE TEACHING
Virtual Appearances, Videoconferencing, & Skype Mentoring

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View Gartel's studio screens in real-time interaction

With live streaming and telepresence, Gartel is pioneering distance teaching. Telepresence refers to a set of technologies which allow a person to feel as if they are present, to give the appearance that they are present, or to have an effect at a place other than their true location.

Telepresence requires that the users' senses be provided with such stimuli as to give the feeling of being in that other location. Additionally, users may be given the ability to affect the remote location. In this case, the user's position, movements, actions, voice, etc. may be sensed, transmitted and duplicated in the remote location to bring about this effect. Information may travel in both directions between the user and the remote location.
Students in any environment can view GARTEL's screens from his studio, watch him work online in their educational setting and interact instantly.

“Education is very important,” says Gartel, “and thus the interaction between students and artist in real time is the ‘wave of the future.’ We can work even more closely as both parties have all their tools at their fingertips. "Students can send files, and get critiqued immediately, both in front of their peers and independently”. ‘Telepresence’ is an open architecture, acknowledges Gartel. It blows the doors off the studio and opens it to the world. He can show and tell as if he were right here in any city or multiple locales. “This is a dynamic interactive moment in art history,” asserts Gartel. “After 35-years there are still new horizons and vistas to establish. We are doing so, right here, right now.”

GARTEL is available by appointment via big screen for suitably equipped colleges and universities.
Contact: gartelpr@gmail.com
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Telepresence
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Streamed Lecture
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Apple, Soho, Guest-Lecture
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Rauschenberg Gallery
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BACK PAGES

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"There are three classes of people: Those who see. Those who see when they are shown.
Those who do not see.” --Leonardo da Vinci

GARTEL VIDEOS: http://wn.com/LaurenceGartel
MORE GARTEL VIDEOS ON VIMEO: http://vimeo.com/user5036291
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Gartel: "Think Different" Advertisement for Apple Computer, circa 1997; Retrospective Exhibit; AutoMotion Book
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Media Lab - ETC Computer Lab: Present Day © GARTEL 2008
http://digitalartmuseum.org/gartel/artworks.htm
http://gartel.freeservers.com/collections.html
http://gartel.homestead.com/gartelfirstpage2.html

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http://www.absoluteamericana.com/absolut_artist.html

MIAMI AIRPORT Resurrection: Everything Old is New Again

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South Beach, Miami is hot, hot, hot
& Gartel's images reflect that tropical palette and electric lifestyle.
Miami Airport Series is currently under restoration for a downtown installation.

2012 - COURTHOUSE INSTALLATION

http://gartelmuseum.weebly.com/florida-series.html


Laurence Gartel graduated from the School of Visual Arts, New York, in 1977, and has pursued a graphic style of digital art since that time. His experiments with computers, starting in 1975, involved the use of some of the earliest special effects synthesizers, and early video paint programs. While most of the Pioneers at Digital Art Museum started with programming, Gartel entered the field at a point in time where it had become possible to manipulate real-world images on a computer. His oeuvre therefore represents both some of the earliest artistic experiments with this technology, and a continuum with the present day where the technology is now ubiquitous. Gartel's work, with its origins in video systems, has a strong relationship with video art and artists, including video art pioneer, Nam June Paik.

DAM Gartel Artwork Archive:
http://dam.org/artists/phase-one/laurence-gartel/artwork


Selected Commissions:
http://dam.org/artists/phase-one/laurence-gartel/artwork/commissions



South Beach                                                                                                                                             Edison College

GONE BUT NOT FORGOTTEN - GARTEL MUSEUM: WAYBACK MACHINE RETRIEVAL:
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Bio Brief

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LAURENCE GARTEL is considered the "FATHER" of the Digital Art movement around the world for over 35 years. His work has been exhibited at the Museum of Modern Art, Joan Whitney Payson Museum, Long Beach Museum of Art, Princeton Art Museum, PS 1, Norton Museum, Palm Beach Photographic Center and in the permanent collections of the Smithsonian Institution's Museum of American History, Bibliotheque Nationale Paris and the Victoria and Albert (V&A) Museum, London. His biography for his pioneering efforts is included in "Who's Who," "Who's Who in the East," "Who's Who in America," "Who's Who in American Art," and "Who's Who in the World."

Born and raised in New York City, Mr. Gartel taught Andy Warhol how to use the Amiga Computer, when he got the commission to do the cover of Debbie Harry's (Blondie) album cover. Gartel went to School of Visual Arts and associated with fellow student, graffiti artist Keith Haring, where he earned his BFA degree majoring in Graphics. Garel went to CW Post College going for his MA in photography studying under Arthur Liepzig. Gartel started his electronic career working side by side with Nam June Paik at Media Study/Buffalo in upstate New York in 1975. Gartel had many associations with musicians such as Debbie Harry (Blondie) Sid Vicious (Sex Pistols), Stiv Bators (Dead Boys) Johnny Thunders (New York Dolls) Ace Frehley (Kiss) and Wendy O Williams (Plasmatics). Recently, Gartel has created artwork for such Pop Culture stars such as Justin Timberlake and Britney Spears. His ABSOLUT GARTEL commission for Absolut Vodka is perhaps his most well known artwork gracing the pages of "ART-IN-AMERICA," "Artforum," "Sothebys," "Art and Auction,""Art and Antiques," "ArtByte," "Scientific American," "Technology Review," "WIRED," & "NY Magazine.. It is known as the first Digital Photographic ever ever created for this famous advertising campaign and is included in ABSOLUT BOOK by Richard Lewis.

Mr. Gartel is the subject of many books: "Laurence Gartel: A Cybernetic Romance" published by Gibbs Smith, (c) 1989 Utah. Introduction to the book is written by video guru Nam June Paik. "GARTEL: Arte & Tecnologia" published by Edizioni Mazzotta, (c) 1998 Milan, Italy. Introduction to the book is written by noted art historian and critic Pierre Restany. 250 pages over 400 color plates. Included in the Italian Art History Textbook: "La Storia Dell Arte" published by Editions Giunti (c) 2001, Florence. Michelangelo at the front of the book; GARTEL represents "NEW VISUAL LANGUAGES." Gartel is also included in the books "Creative Computer Graphics" Cambridge University Press, UK 1984, "Art Of the Digital Age" written by Professor Bruce Wands" and published by Thames and Hudson, 2006, as well as "Digital Art" published by Ullman, Germany 2009 and "The Digital Print" published by The Getty Museum, Malibu, California 2009, "THE WORLD OF DIGITAL ART" published by HF Ullman, Germany, 2010. RESUME -
http://gartelmuseum.weebly.com/resume.html

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© 1991 Laurence Gartel Dance of the Moonfairies (1991) Created on an Apple IIci, this was the catalog and signature picture of Gartel’s retrospective show at the Norton Museum of Art .
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© 1986 Laurence Gartel Lip Service (1986) This black-and-white print was created on the original Macintosh 512 with the first MacPaint software and a Thunderscan, a primitive scanning device.

Great Works

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Gartel's works can be described as unique collages, which tell a story. "Good artwork has a succinct message that is embedded within multiple views. Thus, each picture that I use is carefully chosen and carefully positioned," he states. "It is the placement that makes someone a true genius of storytelling. Situate an element in the wrong location or of the wrong size, and it sends a completely incorrect message. Or, if the collaged item is placed in an awkward location that doesn't make sense, the resulting piece is 'hard on the eyes,' as collage should have a flow, allowing so the viewer moves from one part of the picture to another. By looking at the overall image from a distance, the viewer should see a sea of color that takes the person on a visual journey."

So what makes Gartel's work so unique? As he states, his art has always been autobiographical, and includes people he has met and happenings he has experienced. He also includes personal artifacts from his travels. "I don't follow any particular style. So, I guess that is my style in a way," he says. "If you are living, traveling, reading, looking, observing, studying, thinking, and being emotional, then you have a good palette to work from. And I've traveled enough and deducted enough to have a library of stories in my head."

Moreover, Gartel's collages contain images of varied resolutions, textures, and surfaces. As a result, a person may not see everything in the image at first glance, encouraging the viewer to take another, closer look.

Gartel also describes his works as a complete evolution of the entire medium-another aspect that differentiates his works from those by other collage artists. "I have used practically every piece of hardware and software to come along, and have experimented with turnkey systems and those at research labs at the New York Institute of Technology and the Jet Propulsion Lab, for example. Some programs that I have used are no longer available, but if I would use them today, people would probably think the art was truly new in the sense that it doesn't resemble the signature look of current programs. And art should not look like software."

As Gartel notes, when the Page Curl effects were released years ago in Kai's Power Tools, the result was a programmed effect, not a piece of art. But everyone used it as such. "That's not art. And filters in Photoshop are not art, in and of themselves, unless they are massaged and managed into something that creates an emotional statement," he says.

Currently, Gartel uses a range of tools for his artistic endeavors: Illustrator, Painter, Photoshop, Amorphium, Bryce, and Poser/Shade. And, he is quick to point out that he enjoys using different versions of a program, "because there may be something in one that is not in another."

So what can the artist achieve through the computer that he cannot do through traditional means? "Everything," Gartel says. Then again, he also finds traditional mediums interesting-provided they inspire him. "Computer graphics allows a person to create images that no one has seen before, or it provides a unique perspective. People who create redundant images are not innovators."

According to Gartel, if someone is trying to create something "new" in print or in CG, it has probably been done before. Yet, the digital medium now has expanded so much and extends into so many genres and delivery systems that there is a wide array of options for today's CG artists. Digital filmmaking, for instance, allows for creative storytelling in unique ways. The editing process allows a person to create, fix, manipulate, and tell a story just the way the person envisions. Moreover, the advent of DVDs allows a person to create a work and project it on, say, the side of a building or Big Screens. "So much innovation can be done now," Gartel maintains.

Art that Rocks

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Only Les Paul completed by Gartel, at the request of the Gibson Custom Shop.
Serial number CS21650, designated “Prototype #2″

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Rockin Art
Gibson Explorer l was for a Custom Shop series to be known as
“The Gartel Gibsons”; this guitar is designated “Prototype #1″
;
"GARTELE" Multimedia Guitar
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Laurence Gartel Art endorses World Express Inc.
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(c) 2013 Laurence M. Gartel;
All Rights Reserved for All Art, Graphic & Written Content
Use by Explicit Written Permission Only
gartelpr@gmail.com
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This is what I was using to make ART before your iPAD.
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